When we are uncertain, we turn to our group
Michael Hogg’s shared his research on the role social identity and uncertainty. Just giving a groups a categorical names can create in group and out group dynamics: individuals trust, favor and conform to their in group and distrust, discriminate, and compete with the out group. This research forms the foundation of social identity theory – the relationship between self and group. And what motivates this is often feeling better about oneself. Michael’s work looks more specifically at a specific kind of uncertainty, identity uncertainty. Overall, individuals are motivated to reduce uncertainty. And there are many sources of identity uncertainty –...