Who are we? Organizational Identity content and its effect on members’ identification.
Shelley Brickson – University of Illinois-Chicago Shelley shared her work on organizational identity, which is a member shared understanding of what is central to an organizational character, distinct and relatively enduring about the organization. These can be “what we do” and/or “who we are.” The latter is more character-based and describes commitments, values, etc. How does identity shape patterns of behavior? This is a driving question of her research. First we should understand, “who is the organization?” This involves identity orientation. I key idea is that people have different senses of self: individualistic, relational, and collectivist. Shelley’s work...