Kathleen enthralled our LILA community with compelling arguments on coping with complexity with simple rules. This brief captures the features of simple rules, why they work, and how to create (and update) them. Each major point is illuminated with examples (indented) of simple rules effective for the respective organizations or further explanation. Simple rules may be different even in similar situations if the people are different. Indiegogo and Kickstarter are both crowdfunding websites but they have different values which are reflective of the founders’ values. Indiegogo, founded by Berkley graduates, has a rule to fund anything as long as it is legal. It’s liberal, egalitarian, and for everyone. Kickstarter, who’s founders have a background in art curation, fund only if it fits one of their thirteen categories. They follow the model of curation—some criteria must be met.