Who are we as an organization and how did we get there?
f organizational identity is a self-reflective relatively mindful answer to the question of who we are as a organization, were does this come from? Davide Ravassi's work into organizational identity has examined various aspects of an org such as the emotional conceptualization, what is central and distinctive, deeply held beliefs, and claims and narratives that are reflective in the commitments. Interestingly, he has found that identity is revealed through conflict – when resources are scarce, when there is urgency, when there is some event that causes disruption. Also, foundational traits are acquired at the beginning of the organization: they are early imprints.